Nadine Feldman, Author

celebrating strong female characters and whatever else strikes my fancy

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book marketing

Buh Bye, Social Media!

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It’s a crazy idea for an author to leave social media. Or is it?

A few weeks ago I shut off my Facebook and Twitter accounts. I’ve tried this before and chickened out at the end (they give you 30 days to change your mind). So I’m not making any guarantees here.

But this last year has taught me how very important it is to stop the bombardment of messages we get, whether it’s from the news or social media. With an autoimmune disease out of control, an essential part of healing is stress reduction.

To that end, I’ve added two meditation sessions every day, plus a mindfulness practice. And I’ve shut off most of social media.

Authors often depend on social media to get the word out about their books, and I’m no exception. However, I have also found social media to be less effective at that than we might believe. It’s easy to get lost in the sea of posts. I’ve done a little Facebook advertising, but I frankly get annoyed at the number of ads that show up in my own feed. Why would I do something I find annoying when I’m on the receiving end?

I’ll probably hang out more at Goodreads. That seems to make more sense anyway, since I would be connecting more with book lovers. It’s a much more specific audience. As with all social media, the goal there is not to scream “BUY MY BOOK!!!” but to make friends. It’s a bit daunting to feel like I am starting all over again…but it makes sense to me.

I’m also going to trust the adage that the best way to sell books is to write more of them. Without the time drain of social media, I seem to have a lot more time to, well, write.

That’s another reason why I’m hanging out more on the blog again. Here, I can say what I want. People can read it or not, and comment or not. If I get ugly comments, I can delete them. It feels a lot more empowering this way.

Finally, of course, there’s the old-fashioned getting in front of people. That scares the hell out of me. I’m a big-time introvert…but I also think we as a society are losing our social connections, and that scares me more.

Have I cut off my audience? Time will tell. But I have always said that my mental and emotional well-being comes first. I write to express myself, and I hope at some point to find people who to take the journeys within my stories. It’s more fun that way. But making this decision, difficult as it was, feels good.

World Literary Cafe: Where Readers & Authors Unite

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Last year I had a vision. No, it wasn’t the Virgin Mary in my peanut butter, or a visitation from a deceased great-aunt (as described in next week’s Book Recommendation — I can’t wait to share THAT one with you!). Instead, I thought about how I’m better at marketing others’ books vs. my own.

Don’t get me wrong. I write because I love to, because I have to, because without writing my life feels dull and empty. I don’t want or need to be a bestselling author. However, I would like to find more of an audience.

So, I thought, what if we writers got together and helped market each others’ books?

Fortunately, someone else thought of this, too, and she’s done a far better job than I could have envisioned. Melissa Foster, author of the award-winning novel Come Back to Me and others, has conceived a website of breathtaking scope. If you love reading books, this site is for you. If you are an author, this site is for you. Brava, Melissa!

I’ve known about the World Literary Cafe for a while, but I’m just getting into it. To start, I’m connecting with fellow authors through their Facebook author pages, I’ve been able to “talk shop” with people who are generous about sharing information. For example, one author pointed out to me, in the nicest way, that my Amazon author page wasn’t easily accessed. This led to some conversation with Amazon and some updating on my part…and this is just one little piece of how World Literary Cafe helps authors.

If I’ve learned nothing in life, I’ve learned this:  When you want to succeed, find people who know what they’re doing and learn from them. As I surround myself with the expertise of people such as Joanna Penn, Joel Friedlander, and Melissa Foster, I’m developing a new plan for marketing my books, both current and future. I am deeply grateful for their wisdom and generosity, and I look forward to putting their recommendations to good use.

Do you have a team of experts to help you in your creative endeavors? Anyone you want to recommend?

 

 

Blog of The Week: The Creative Penn

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Normally I don’t recommend blogs that pertain specifically to writers, because not everyone who reads my blog is a writer. However, many of you are, so a good one is worth mentioning now and then.

Recently I enrolled in Joel Friedlander’s Self-Publishing Roadmap, and as part of the package he included several bonuses, one of which was Joanna Penn speaking about marketing novels. I’ve been following Penn on Twitter for a while, but it wasn’t until I heard her webinar that I became a true-blue fan. In less than 90 minutes she boggled my mind with her generosity and spirit. Through a combination of free and paid information, she provides expertise on navigating through new media. In addition, she writes novels, so she knows the challenges of marketing fiction successfully. Many of the experts I’ve run across online are great at nonfiction but provide little help for me, so Joanna is a great find.

Not only is her advice useful and specific, but she is also one of these chirpy, cheerful sorts that lets me know that I can fix my mistakes. I made some rookie errors with the production of The Foreign Language of Friends, even though it’s the third book I’ve produced. It was the first one, however, in this brave new world of e-publishing, and there are things I would do differently.

Is it too late to relaunch a book, I wondered? Never, Penn says. Unlike traditional published books, self-publishers can relaunch a book at any time, even years down the road. I busily scribbled notes and now have a plan for going forward — and a plan for setting up new work for the future.

Penn also has a regular podcast that I’ve found helpful, too. I just have one question: when does she sleep?

For those who aren’t interested in writing/publishing tips but want to go straight to fiction, Penn keeps a separate blog for fiction with the tagline “ancient mystery, modern thrill.” I’m looking forward to reading her books. In the meantime, she’s going to save me a lot of time, money, and heartache on my authoring, and she can do the same for you, too!