The Home Stretch – And the Starting Gate

The 14th is looming…this is the day I’ve selected for uploading the Patchwork and Ornament file to the printer. Until that moment, I will continue to proofread and to make sure the pdf meets their specifications. I’ve learned a lot this week about imbedding color profiles and all kinds of other things I really don’t care to know. I wake in the night thinking about a particular page or essay in the book, thinking of something else I need to change or clarify. This will go on, I’m sure, until the files are uploaded. I’ve been on this path before, and, well, this is how I roll. I will be making changes until the last minute. This is why I have to set timetables for myself, or I would never get anything done.

Nagging in the back of my brain is all the marketing tasks that are already overdue. If you’re going to write, whether or not you use a traditional publisher, you will have the number one responsibility for marketing. Daddy Publisher no longer provides this support. As a member of the Independent Book Publishers Association, I have access to some excellent resources, and I also study the work of Dan Poynter, Peter Bowerman, and John Kremer for guidance. There are endless tips on writing news releases, optimizing websites, maximizing social media, and more.

This is an odd time. On the one hand, I am about to complete a very big project. On the other, it’s really just beginning. I will take a few days to shift gears and regroup once I send the files off…then it’s off again for another run!

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